Ivana Ladner
A distinct point of view on what already exists.
Independent design born in Paraná.
Paraná, Entre Ríos — Paraná, Entre Ríos
Designing
from the material.
The brand began with a simple curiosity: to discover how much potential remains hidden in a garment that is no longer worn.
Ivana works with different pairs of jeans and, depending on the design, other reclaimed garments. She takes them apart, studies their individual qualities and composes a new form from what she finds. The process does not seek uniformity. It seeks balance, function and a character that cannot be repeated. Every product is individually assembled and made in Paraná, combining hands-on work with professional sewing machines.
I do not begin with a blank fabric. I begin with materials that already have something to say.
Three principles
Look again
Finding possibility where there seemed to be only a garment no longer in use.
Design with character
Allowing the tones, traces and seams of each material to take part in the composition.
Make locally
Composing and making every product individually in Paraná, with attention to every decision.
200 kg
of reclaimed jeans transformed
≈400–570
pairs of jeans equivalent by weight
Paraná
composed and made locally
1 of 1
no design can be repeated exactly